What we learnt at Madex 2017: Part 1

Madex 2017 was the first edition of the ultimate marketing, advertising, design, social media, eventing and all that good stuff expo. It had to tick many boxes and jump through a lot of hoops to go live, but in the end our team was able to pull it off.

That very same team is already working hard on the 2018 edition, and hoping to tick a few more boxes where we could perhaps improve on last year. As is customary in January, we all look both forwards and backwards. Our team wanted to share what we learnt from working on Madex 2017.


Madex was a challenge to our team, it took a life of its own. We made mistakes, we fumbled while we found our feet and we were forced outside of our boxes.

Here is what I learnt at Madex:

  1. There is always room for improvement, we can always do better and we need to carry on with the pursuit of greatness!
  2. Our visitors are the best sounding boards providing crucial feedback about if we have hit the mark… or missed it!
  3. Exhibitor innovation is the key to our own innovation – by tapping into theirs, we were able to forge our own.
  4. If content is king, delivering on exhibitor and visitor expectations is queen

~ Nick Sarnadas, the Event Director

Nick Sarnadas - the Event Director
Nick Sarnadas – the Event Director

 


Click here to read Part 2 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

A-OSH EXPO 2017 pulls in the crowds

Over 2,500 visitors from 21 different countries attended another hugely successful three-day A-OSH EXPO, the industry’s go-to platform for all things health and safety related. Following the completion of its seventh successive annual event from 30 May to 1 June at Gallagher Estate, Midrand, A-OSH EXPO 2017 was billed by visitors as the ‘go-to place for those in the industry’, while in turn, a number of exhibitors have already booked their stands for next year.

A-OSH Expo was the place to be in 2017

“The place to be in the health & safety industry”

Over 2,500 visitors from 21 different countries attended another hugely successful three-day A-OSH EXPO, the industry’s go-to platform for all things health and safety related. Following the completion of its seventh successive annual event from 30 May to 1 June at Gallagher Estate, Midrand, A-OSH EXPO 2017 was billed by visitors as the ‘go-to place for those in the industry’, while in turn, a number of exhibitors have already booked their stands for next year.

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Crowds swarm to Madex and Markex opening day

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre.

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Madex & Markex was the place to be!

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre. “Awesome”, “amazing”, “fantastic” and “very interesting” were some of the comments received from attendees!

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Cutting-edge machine tools supplies come alive at industry event

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Local machine tools suppliers together with their international principals will be showcasing the latest technology and innovation at Machine Tools Africa. Taking place at the Expo Centre in Johannesburg from 9-12 May, visitors will see machine tools in action with many daily demonstrations bringing the event alive.

“Machine Tools Africa is bringing the quality of this industry sector to the forefront by showcasing the latest in innovative technology, machinery, equipment and accessories,” says Gary Corin, Managing Director at Specialised Exhibitions Montgomery, organisers of the event.

“Live demonstrations, product displays, conversations with technical experts and free-to-attend seminars will be of great value to visitors. The show delivers opportunities for buyers of machine tools to remain relevant, competitive and ahead of their game.”

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Food & Hospitality Africa 2017 promises great value

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Food & Hospitality Africa will be better than ever in 2017, with significant additions and improvements that will offer added value for both exhibitors and visitors, says Nick Sarnadas, Event Director with show organiser, Specialised Exhibitions Montgomery.

Food & Hospitality Africa will take place at Gallagher Convention Centre in Midrand, conveniently located for the Gauteng market, from 7 to 9 May 2017.

“Our inaugural F&HA in 2016 – incorporating long-running Hostex and Africa’s international food and drinks expo, IFEA – was a success, featuring over 300 exhibitors from 28 countries and 11 official pavilions, as well as a slew of additional features such as our free-to-attend seminars, demonstrations, competitions, and more. We have evaluated every aspect of the first F&HA and are pulling out all the stops to make the 2017 exhibition even better,” says Sarnadas.

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