What we learnt at Madex 2017: Part 1

Madex 2017 was the first edition of the ultimate marketing, advertising, design, social media, eventing and all that good stuff expo. It had to tick many boxes and jump through a lot of hoops to go live, but in the end our team was able to pull it off.

That very same team is already working hard on the 2018 edition, and hoping to tick a few more boxes where we could perhaps improve on last year. As is customary in January, we all look both forwards and backwards. Our team wanted to share what we learnt from working on Madex 2017.


Madex was a challenge to our team, it took a life of its own. We made mistakes, we fumbled while we found our feet and we were forced outside of our boxes.

Here is what I learnt at Madex:

  1. There is always room for improvement, we can always do better and we need to carry on with the pursuit of greatness!
  2. Our visitors are the best sounding boards providing crucial feedback about if we have hit the mark… or missed it!
  3. Exhibitor innovation is the key to our own innovation – by tapping into theirs, we were able to forge our own.
  4. If content is king, delivering on exhibitor and visitor expectations is queen

~ Nick Sarnadas, the Event Director

Nick Sarnadas - the Event Director
Nick Sarnadas – the Event Director

 


Click here to read Part 2 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

Putting social media to work for your brand

Put social media to work for your brand

Social Media can increase your reach

Consider the following facts:

  • As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users
  • LinkedIn had 467 million users at the end of the third quarter of 2016
  • 317 million monthly active users leveraged Twitter as of the end of 2016
  • Every day there are more than 500 million Tweets and 4.5 billion likes on Facebook

Continue reading “Putting social media to work for your brand”

Putting Social Media to work for Your Brand

Startup Stock Photo

When considering whether Social Media can help to gain recognition and increase the reach of your brand, it will help your decision making by considering the following facts:

  • As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users
  • LinkedIn had 467 million users at the end of the third quarter of 2016
  • 317 million monthly active users leveraged Twitter as of the end of 2016
  • Every day there are more than 500 million Tweets and 4.5 billion likes on Facebook.

Alongside traditional marketing methodologies, social media has clearly come into its own as a business growth tool.

Continue reading “Putting Social Media to work for Your Brand”