Local packaging industry focuses on responding to global trends to position for future growth

The African continent will become a high growth region for the packaging industry, with demand being driven by increased markets for consumer products, growing individual incomes, and an expanding population of youthful consumers.

The South African packaging industry, and those operating in African markets, will need to meet the challenges posed by trends in the global consumer packaging market in order to take advantage of this growing industry. Some of these global consumer trends include an increase in demand for premium packaging, the emergence of biodegradable plastics, the increased use of multipacks and small packs, and a need for sustainability and innovation.

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