Are your billboards serving a higher purpose?

At Madex, we’ve fostered a culture of giving back to the community. So, when it came to seeing what we could do to make a difference in conjunction to our Madex shows earlier this year, we had to ask ourselves – “how do we give back and bring in a marketing element?”

Something we found to be particularly relevant to Madex, the marketing focused expo, was that fact that Street Sleeper uses one of the industry’s loudest ‘voices’ – the advertising billboard – and upcycles them into survival sleeping bags for people on the streets.

Madex was proud to be able to give warmth to 25 homeless people to combat Cape Town’s often harsh weather through Street Sleeper. Street Sleeper is a non-profit organisation based in Cape Town using innovation to tackle the social and environmental challenges facing the homeless community.

Billboards are destined for the landfill after a campaign, but through upcycling it becomes a treasured possession for a person who is destitute. It really is remarkable, and we’d like to encourage more marketers to gift a bag or encourage their outdoor advertising agency to donate their billboards to Street Sleeper.

By working with Street Sleeper, the negative impact of the waste is transformed into immediate relief for those on the street giving your billboards a higher purpose.

Be an awesome human and support www.streetsleeper.org.

A-OSH EXPO 2017 pulls in the crowds

Over 2,500 visitors from 21 different countries attended another hugely successful three-day A-OSH EXPO, the industry’s go-to platform for all things health and safety related. Following the completion of its seventh successive annual event from 30 May to 1 June at Gallagher Estate, Midrand, A-OSH EXPO 2017 was billed by visitors as the ‘go-to place for those in the industry’, while in turn, a number of exhibitors have already booked their stands for next year.

A-OSH Expo was the place to be in 2017

“The place to be in the health & safety industry”

Over 2,500 visitors from 21 different countries attended another hugely successful three-day A-OSH EXPO, the industry’s go-to platform for all things health and safety related. Following the completion of its seventh successive annual event from 30 May to 1 June at Gallagher Estate, Midrand, A-OSH EXPO 2017 was billed by visitors as the ‘go-to place for those in the industry’, while in turn, a number of exhibitors have already booked their stands for next year.

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It’s a wrap: Madex & Markex take marketing to the next level!

Madex and Markex 2017 had something for everyone in the marketing, advertising, design and related worlds, and people loved what they found here, from the competitions, give-aways, demos and new product launches to the visual and speaker presentations.

Madex & Markex take marketing to the next level

South Africa’s Marketing Exhibition has successful launch!

The inaugural Madex show, Africa’s new marketing, advertising, design, social media, eventing (and all that good stuff) expo, burst onto the local marketing scene in June this year, with a focus on helping South African marketers in the ongoing improvement of their strategies and campaigns.

Continue reading “It’s a wrap: Madex & Markex take marketing to the next level!”