What we learnt at Madex 2017: Part 1

Madex 2017 was the first edition of the ultimate marketing, advertising, design, social media, eventing and all that good stuff expo. It had to tick many boxes and jump through a lot of hoops to go live, but in the end our team was able to pull it off.

That very same team is already working hard on the 2018 edition, and hoping to tick a few more boxes where we could perhaps improve on last year. As is customary in January, we all look both forwards and backwards. Our team wanted to share what we learnt from working on Madex 2017.


Madex was a challenge to our team, it took a life of its own. We made mistakes, we fumbled while we found our feet and we were forced outside of our boxes.

Here is what I learnt at Madex:

  1. There is always room for improvement, we can always do better and we need to carry on with the pursuit of greatness!
  2. Our visitors are the best sounding boards providing crucial feedback about if we have hit the mark… or missed it!
  3. Exhibitor innovation is the key to our own innovation – by tapping into theirs, we were able to forge our own.
  4. If content is king, delivering on exhibitor and visitor expectations is queen

~ Nick Sarnadas, the Event Director

Nick Sarnadas - the Event Director
Nick Sarnadas – the Event Director

 


Click here to read Part 2 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

It’s a wrap: Madex & Markex take marketing to the next level!

Madex and Markex 2017 had something for everyone in the marketing, advertising, design and related worlds, and people loved what they found here, from the competitions, give-aways, demos and new product launches to the visual and speaker presentations.

Madex & Markex take marketing to the next level

South Africa’s Marketing Exhibition has successful launch!

The inaugural Madex show, Africa’s new marketing, advertising, design, social media, eventing (and all that good stuff) expo, burst onto the local marketing scene in June this year, with a focus on helping South African marketers in the ongoing improvement of their strategies and campaigns.

Continue reading “It’s a wrap: Madex & Markex take marketing to the next level!”

Crowds swarm to Madex and Markex opening day

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre.

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Madex & Markex was the place to be!

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre. “Awesome”, “amazing”, “fantastic” and “very interesting” were some of the comments received from attendees!

Continue reading “Crowds swarm to Madex and Markex opening day”

Incentivising production in South Africa

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Development, Tourism and Environmental Affairs Minister Sihle Zikalala recently made it very clear that investment into skills development and technology was critical to alleviate the high unemployment figure. The solution, she says will be derived through a partnership between government and private businesses that will ensure a productive manufacturing sector that is able to deliver the jobs that are needed to grow the economy.

Continue reading “Incentivising production in South Africa”