When I was told we would be launching Madex, the ultimate marketing expo, and that I was going to be the marketing manager responsible for it, I can’t tell you if I was more excited or nervous for the challenge!
There was something different about Madex, the expectations and challenges. I was expected to lead, and to be ahead of the curve. What is a marketing show without key direction from the marketing department? This role had never been me, but suddenly I found I had an appetite for ambition, challenges and to a degree, leadership. I learnt new skills, one of them being a little bit of bossiness, for which I apologise to my team!
This was the show that I could unleash a whole lot of creativity on – and suddenly I was an artist with a blank canvas. We had bright colours, chalk and dinosaurs! It was a circus, choreographed into an almost perfect mismatch of marketing magic.
The team set out to prove a point, I think both personally and professionally. I believe that the fact that Madex was so much more than just an exhibition is what gave it the learning curve. We were forced to adapt, sink or swim.
We faced rejection. We learnt to move on.
We dealt with people. We had to learn patience and empathy.
We had ideas go wrong. We learnt to gracefully pick up the pieces and learn from our mistakes.
We were successful in some aspects. We celebrated, and then figured out (maybe) how to be better.
We were criticised. We had to learn humility, take what was being said and figure out a better way to achieve it.
We had partners, companies and people that believed in us; and I believe that we didn’t let them down.
The hunger hasn’t disappeared since Madex 2017. I’m still chasing the next innovation, but the fever has spread from Madex to my personal life too. I know what I want (most of the time), and I’m not afraid to ask for it.
~ Natasha Heiberg, Marketing Manager
Click here to read Part 1 and Part 2 of ‘What we learnt at Madex’.
Interested in finding out more about Madex, check out our website – www.madex.co.za