South Africa’s Marketing Exhibition has successful launch!
The inaugural Madex show, Africa’s new marketing, advertising, design, social media, eventing (and all that good stuff) expo, burst onto the local marketing scene in June this year, with a focus on helping South African marketers in the ongoing improvement of their strategies and campaigns.
Madex 2017 was co-located with the established Promotional Products show, Markex, which celebrated its 30th anniversary. Collectively, the two shows drew in more than 7,000 visitors over the two show days.
The biggest draw card of our first Madex show was the three free-to-attend seminar theatres. We successfully debuted the Madex Cinema Theatre, which combined the best in local ad reels, including the Cannes Young Lions Competition winners, with experts discussing industry-relevant content,” says Nick Sarnadas, Event Director at Specialised Exhibitions Montgomery.
The seminar theatres featured 42 speakers of exceptional calibre, including the likes of radio host Brent Lindeque, comedian John Vlismas, entrepreneur Femi Adebanji and Mandy Wiener. Suffice it to say there wasn’t an empty seat in the venue. Add to this the more than 40 Madex exhibitors, ranging from social media experts, marketing cloud solution providers and event management companies to PR consultancies and design agencies, and it’s clear that Madex is moving toward catering for the marketer’s needs holistically.
Markex featured over 100 exhibitors, from well-established sector players to newly established businesses, covering the gamut of local promotional goods such as the latest in promotional clothing and corporate gifting.
Natasha Heiberg, Marketing Manager of Markex and Madex, explains that an intensive social media campaign resulted in the #Madex2017 campaign reaching more than five million people, with the hashtag trending twice on day one of the show.
“Knowing that using digital channels is an essential ingredient of a modern marketing campaign, as various interactive communication platforms can be used, we experimented a little with our own social media. In the process, we gained some key learnings, which we look forward to taking back to the drawing board in our own ongoing evolution. For example, we used social media in a new way this year for the business-to-business exhibition industry, and we also introduced a highly successful influencer campaign for the first time, which had a massively positive impact on the reach of the show.” Natasha Heiberg, Marketing Manager of Markex and Madex
In conclusion, Madex and Markex 2017 had something for everyone in the marketing, advertising, design and related worlds, and people loved what they found here, from the competitions, give-aways, demos and new product launches to the visual and speaker presentations. It’s now back to the drawing board to see how we can top this year’s show in 2018 – it will be no mean feat but that’s our stated intention!
Have a look at the Round Up page to see what you missed out on! https://www.madex.co.za/roundup.php