Specialised Exhibitions Montgomery announces launch of new, dedicated, marketing event for 2017

Specialised Exhibitions Montgomery has announced the addition of an all-new, dedicated marketing event: Madex 2017 (Marketing, Advertising and Design Exhibition), to the list of its portfolio of innovative trade shows.


Madex 2017, which represents the next step in marketing evolution, follows on from the transformation of the ever-popular Markex show into a targeted promotional product event, aimed specifically at resellers of promotional products and their corporate buyers from 2016.

“The market has spoken, and we listened,” explains Joshua Low, Specialised Exhibitions Montgomery event director. “We conducted in-depth, independent research with previous Markex exhibitors and visitors during the latter part of 2015, and identified a need within the marketplace for two separate exhibitions – one that focuses expressly on the promotional products industry, and another that is a separate exhibition, rich in content, for the marketing and related industries.

‘There is no other event of this kind on the African continent, to our knowledge, that caters specifically to the needs of the marketing industry. We are looking at introducing a number of features, including a paid for conference with top quality speakers,” he adds.

“It’s a brave new world; from advertising and events to PR and design, the marketing landscape has changed dramatically and it’s time to join the new marketing era,” Low states. “Madex 2017 will bring together the best in South African advertising, PR, design, events, stand design, printing, outdoor media, content creation and social media, allowing them to showcase their talent and share their knowledge with Africa’s marketing and communications sector face-to-face – and all under one roof.”

The new show will take place over three days, from 6 to 8 June 2017 at the Sandton Convention Centre in Johannesburg, and encompasses tried-and-tested visitor draw cards, including seminars, conferences and other industry relevant content.

So, if you’re a PR practitioner, marketing director/ manager, business owner, event planner, digital and social media expert, photographer, videographer, advertising executive or content creator, you can’t afford to miss Madex 2017.