Putting social media to work for your brand

Put social media to work for your brand

Social Media can increase your reach

Consider the following facts:

  • As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users
  • LinkedIn had 467 million users at the end of the third quarter of 2016
  • 317 million monthly active users leveraged Twitter as of the end of 2016
  • Every day there are more than 500 million Tweets and 4.5 billion likes on Facebook

Alongside traditional marketing methodologies, social media has clearly come into its own as a business growth tool. Statistics indicate that not only does social media help you to direct people to your website, but the more social media shares you receive, the higher your search ranking will be. And that’s exactly what you need to drive brand awareness and lead people to buy your products and services.

Social network tools for the picking

Geo-targeting is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. This means that you can customise your engagement message to suit a specific market. Let’s say for example that you are selling turnstiles: Geotargeting will allow you to identify industrial areas where turnstiles are required to control the access of employees in manufacturing and storage facilities.

It’s proven that sales people who incorporate a social media strategy outsell those who do not. In addition, social media gives you the power to learn more about your audience, their interests, and to collect feedback. These are incredibly powerful tools that will put you firmly on the road to increased success.

The ‘How-to’ of social media

So now we know that social media marketing can put money in your pocket by increasing your customer base, how do you go about starting to use it? We have made it easy for you by giving you a couple of easy to use tools.

Kwazulu-natal industrial technology exhibition (KITE)

The KwaZulu-Natal Industrial Technology Exhibition (KITE) uses a strategic and targeted social media marketing approach that ensures that both the exhibition in general as well as all exhibitor brands are kept top of mind for the target markets. Regular posts keep follower awareness keen and share information that is relevant and directed towards providing solutions.

Author: Natasha Heiberg

Trade Exhibition Marketer | Creative Geek | Bibliophile