Food & Hospitality Africa 2017 takes the cake


March 2017 – The exquisite art of cake decorating will again be a big attraction at Food & Hospitality Africa powered by Hostex at Gallagher Convention Centre from 7 to 9 May, which can be experienced at the SA Cake Decorators Guild (SACDG) master decorators display and demonstration theatre.

The guild’s theme this year is ‘A Celebration’ and the sugar art will feature a wide range of skills including figure moulding, royal icing work, sugar flowers and more. Says Deon Swarts, Deputy President of SACDG, “The artworks for the show take weeks or even months to complete, and will be kept as a closely-guarded secret until revealed on our F&HA stand.”

In addition to the master cake decorators’ work on display, as part of a three-day programme from 10h00 to 16h00 daily, some of the guild’s top cake artists will demonstrate classic and new cake design techniques such as mirror glaze, pulled and filled sugar flowers, and chocolate work, which will be beneficial to cake designers, confectioners, chocolatiers and pastry chefs.

Online pre-registration for Food & Hospitality Africa powered by Hostex is available on


ABOUT Food & Hospitality Africa (F&HA): This annual trade show is the largest Pan-African food, drink and hospitality expo. It will take place for the second time at the Gallagher Convention Centre from 7 to 9 May 2017. The Food & Hospitality Africa Show is the result of a merger between the Hostex and IFEA shows, now bringing you the best food, drink and hospitality expos all under one roof.

Hostex is where the who’s who of the hospitality and food service industries have been coming to do business for the past 30 years. Previously consisting of over 180 exhibitors and visited by over 8 500 decision makers, this is where general managers, F&B managers, chefs, housekeepers and buyers from renowned organisations such as Air Chefs, Anglo American, BCE Foodservice Equipment, Bidvest Foodservice & Catering Equipment, Department of Correctional Services, Hilton Hotel, Michelangelo Hotel, Nestle, Nespresso, Ocean Basket, SA Navy, Spur, Sun International, Shoprite, Tsogo Sun, Unilever Food Solutions, Vulcan Catering Equipment, Wimpy as well as Woolworths source, network, learn, buy and experience new products and services.

IFEAthe international food and drink exhibition – is the only global trade event of its kind on the African continent, and brings together the world’s leading food and drink brands, along with local producers and leading African brands, in order to meet retail and foodservice buyers, importers, distributors and wholesalers from across the continent. IFEA delivers the finest quality visitors to its exhibitors, including some of the most prestigious, influential and largest buyers of food and drink products in Africa, such as Holiday Inn, Hilton Worldwide, Bidvest, Seattle Coffee, Michelangelo Hotel, McDonald’s, Mugg & Bean, Shoprite Checkers, Pick n Pay, Engen, Famous Brands, The Maslow Hotel, Tsogo Sun, Wimpy, Doppio Zero, Food Lover’s Market, Cresta Hotels, Rodizio Brazilian Restaurant, Thyme on Nicol, Spar, The Saxon Hotel, Kauai, and many more.

With over 172 previous exhibitors from over 25 countries, the key ingredient at IFEA is innovation – in products, service, brands and opportunities. A hub for product innovations from successful up-and-coming brands, IFEA is THE platform for companies to extend their reach and capture crucial new market opportunities.

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