Food & Hospitality Africa will be better than ever in 2017, with significant additions and improvements that will offer added value for both exhibitors and visitors, says Nick Sarnadas, Event Director with show organiser, Specialised Exhibitions Montgomery.
Food & Hospitality Africa will take place at Gallagher Convention Centre in Midrand, conveniently located for the Gauteng market, from 7 to 9 May 2017.
“Our inaugural F&HA in 2016 – incorporating long-running Hostex and Africa’s international food and drinks expo, IFEA – was a success, featuring over 300 exhibitors from 28 countries and 11 official pavilions, as well as a slew of additional features such as our free-to-attend seminars, demonstrations, competitions, and more. We have evaluated every aspect of the first F&HA and are pulling out all the stops to make the 2017 exhibition even better,” says Sarnadas.
The first significant change is the dates: “This year we are starting on a Sunday and running through Monday and Tuesday. We believe that these days will be more suitable for the industries we are serving, giving visitors time on traditionally quieter days in their workplaces to spend at the exhibition.” Sarnadas says that last year the show ran immediately after the May 1 public holiday on a Tuesday to Thursday, which created difficulties for some visitors.
A major new section in the show in 2017 is the Drinks Cabinet, which is being introduced in line with the constantly evolving and ever-growing drinks market on the African continent. “The strong growth of high quality craft beers and ciders, together with a world-class wine and spirits industry in South Africa, will see many innovative and delicious new alcoholic products in this section, as well as non-alcoholic drinks, including syrups, energy and health drinks, and more.” Sarnadas adds that beverage manufacturers, producers, brewers, distillers, and brand owners are showing an interest in the new Drinks Cabinet.
Part of the Drinks Cabinet will be the Shaker Bar Drinks Theatre and Lab where visitors will be able to get a certificate in onsite training courses.
For the hotel, restaurant and guest house market, a new Contract Furnishings section is being introduced, which will cover all furnishings for retail stores, hotels of all sizes, guest houses, restaurants, coffee shops, and bars. Featured will be indoor and outdoor furniture, décor, lighting, linen, towelling, floor coverings, wall coverings, interior design, and guest amenities. “A focal point of this area will be a fully made up ‘live room’ to showcase the Contract Furnishings section in use,” notes Sarnadas.
“We’re working hard to ensure that this show will offer not-to-be-missed features as well as a strong exhibition for all potential visitors – which is something we believe we do well.” Sarnadas says he attended SIAL international food exhibition in Paris in October 2016. “It is immense, it is the largest food innovation exhibition and featured 7 000 exhibitors from 105 countries over 10 halls of varying sizes, covering 250 000 square metres, and attracted about 156 000 visitor entries. But I believe that size for size, F&HA offers more value in terms of features for our visitors. We have such a lot happening that visitors can benefit from – leading culinary competitions, demonstrations in the Skillery by the SA Chefs Association, pizza creations in the Global Pizza Challenge, baristas in the Barista Championship, innovative products in the new products display, Tea & Coffee Africa, culinary art displays by SA Cake Decorators Guild, and more,” says Sarnadas.
He adds that new product innovation at SIAL was huge. “Strong trends included innovative products in health foods, as well as in beverages, including the third wave of coffee, where a high degree of transparency and education is part of the offering from coffee manufacturers. While our food innovation is on a much smaller scale, it is still echoing the big trends we are seeing on the international market.”
The always popular free to attend seminar will once again feature powerful content that will keep visitors and exhibitors up to date on what’s going on in the industry. Content is key in these seminars, Sarnadas says, and we will never compromise and allow sales pitches to feature. “The seminar is always a full house because the talks are valuable.”
The 2017 show will also see strong partnerships between F&HA and a range of organisations. “As in the past, we will continue our good relationship with the Department of Trade and Industry, and have no doubt they will be offering excellent content in the seminar and an interesting stand. We also continue our partnerships with SA Chefs Association, which has been with Hostex since its inception more than 30 years ago, and with SCASA, the Speciality Coffee Association, which will have a bigger presence than before with the separate Tea and Coffee Africa section.” SCASA will present the Gauteng regionals and national finals of the SA Barista Championships, as well as the Cup Tasters Event and the popular Latte Art Championships.
Other partnerships include the National Accommodation Association of SA, FEDHASA, the Restaurant Association of SA, as well as Thomson Travel and SAA, which are offering discounts on accommodation and travel to exhibitors and visitors to F&HA.
Media partners in 2017 cover a range of industry sectors, giving exhibitors a mix of coverage and maximum value and exposure, and include Supermarket & Retailer, Coffee magazine, Hospitality Marketplace, and Hotelier magazine.
“We’re looking forward to securing more value-add features to make Food & Hospitality Africa the leading not-to-be-missed industry event of the year, ensuring that every exhibitor and visitor is well satisfied with their show experience. Last year, of the hundreds of visitors surveyed, 99% said they would come back in 2017, 98% would recommend the show to their peers and colleagues, and 82% rated the show as important to them and their businesses. Next year we aim to do even better,” states Sarnadas.
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The Food & Hospitality Africa (F&HA) Expo is the annual and only Pan-African food, drink and hospitality expo. It will take place for the second time at the Gallagher Convention Centre from 7 to 9 May 2017. The Food & Hospitality Africa Show is the result of a merger between the Hostex and IFEA shows, now bringing you the best food, drink and hospitality expos all under one roof.
Hostex is where the who’s who of the hospitality and foodservice industries have been coming to do business for the past 30 years. Previously consisting of over 180 exhibitors and visited by over 8 500 decision makers, this is where General Managers, F&B Managers, Chefs, Housekeepers and Buyers from renowned organisations such as Air Chefs, Anglo American, BCE Foodservice Equipment, Bidvest Foodservice & Catering Equipment, Department of Correctional Services, Hilton Hotel, Michelangelo Hotel, Nestle, Nespresso, Ocean Basket, SA Navy, Spur, Sun International, Shoprite, Tsogo Sun, Unilever Food Solutions, Vulcan Catering Equipment, Wimpy as well as Woolworths source, network, learn, buy and experience new products and services.
IFEA – the international food and drink exhibition – is the only global trade event of its kind on the African continent, and brings together the world’s leading food and drink brands, along with local producers and leading African brands, in order to meet retail and foodservice buyers, importers, distributors and wholesalers from across the continent. IFEA delivers the finest quality visitors to its exhibitors, including some of the most prestigious, influential and largest buyers of food and drink products in Africa, such as Holiday Inn, Hilton Worldwide, Bidvest, Seattle Coffee, Michelangelo Hotel, McDonald’s, Mugg & Bean, Shoprite Checkers, Pick n Pay, Engen, Famous Brands, The Maslow Hotel, Tsogo Sun, Wimpy, Doppio Zero, Food Lover’s Market, Cresta Hotels, Rodizio Brazilian Restaurant, Thyme on Nicol, Spar, The Saxon Hotel, Kauai, and many more.
With over 172 previous exhibitors from over 25 countries, the key ingredient at IFEA is innovation – in products, service, brands and opportunities. A hub for product innovations from successful up-and-coming brands, IFEA is THE platform for companies to extend their reach and capture crucial new market opportunities.