What we learnt at Madex 2017 – Part 3

The hunger hasn’t disappeared since Madex 2017. I’m still chasing the next innovation, but the fever has spread from Madex to my personal life too. I know what I want, and I’m not afraid to ask for it. 

When I was told we would be launching Madex, the ultimate marketing expo, and that I was going to be the marketing manager responsible for it, I can’t tell you if I was more excited or nervous for the challenge!

There was something different about Madex, the expectations and challenges. I was expected to lead, and to be ahead of the curve. What is a marketing show without key direction from the marketing department? This role had never been me, but suddenly I found I had an appetite for ambition, challenges and to a degree, leadership. I learnt new skills, one of them being a little bit of bossiness, for which I apologise to my team!

This was the show that I could unleash a whole lot of creativity on – and suddenly I was an artist with a blank canvas. We had bright colours, chalk  and dinosaurs! It was a circus, choreographed into an almost perfect mismatch of marketing magic.

The team set out to prove a point, I think both personally and professionally. I believe that the fact that Madex was so much more than just an exhibition is what gave it the learning curve. We were forced to adapt, sink or swim.

We faced rejection. We learnt to move on.
We dealt with people. We had to learn patience and empathy.
We had ideas go wrong. We learnt to gracefully pick up the pieces and learn from our mistakes.
We were successful in some aspects. We celebrated, and then figured out (maybe) how to be better.
We were criticized. We had to learn humility, take what was being said and figure out a better way to achieve it.
We had partners, companies and people that believed in us; and I believe that we didn’t let them down.

The hunger hasn’t disappeared since Madex 2017. I’m still chasing the next innovation, but the fever has spread from Madex to my personal life too. I know what I want (most of the time), and I’m not afraid to ask for it.

~ Natasha Heiberg, Marketing Manager


Click here to read Part 1 and Part 2 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

What we learnt at Madex 2017 – Part 2

Madex 2017 was the first exhibition I worked on by myself without the Operations director to guide me, or one of my operations colleagues assisting me. I felt the pressure throughout. I had to prove myself to myself. I could do this, and I did.

I must say working with creatives is not easy. Their responses are usually delayed (especially when it had anything to do with admin!) But, I managed to take a bit of their creativity away with me, and by the end of the exhibition I noticed that my colour coordination it had really improved for one!

I also became a better team player because I was depended on my team members input throughout the exhibition; my communication skills improved as well. I became more efficient and confident; I think maybe it’s because I was around so many marketing gurus! They have a really confident swag and look about them.

I learnt how to be patient, really patient, especially with people. The colourful exciting vibe I walked into daily at Madex made the pressure all worth it.  Working with different characters on this exhibition improved my problem solving skills; I can even handle my crazy kids better at home!  This was not my first Exhibition but it was the first one that let me be myself on a personal and professional level.

I grew as an individual this is one success and achievement I will carry with me for a long time. I still get a high from the adrenaline, pressure and successes of Madex 2017. Madex 2018 is going to be even better!

~Botsane Phetla, Client Services

Botsane Phetla – Client Services

Click here to read Part 1 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

What we learnt at Madex 2017: Part 1

Madex 2017 was the first edition of the ultimate marketing, advertising, design, social media, eventing and all that good stuff expo. It had to tick many boxes and jump through a lot of hoops to go live, but in the end our team was able to pull it off.

That very same team is already working hard on the 2018 edition, and hoping to tick a few more boxes where we perhaps got it wrong last year. As is customary in January, we all look both forwards and backwards. Our team wanted to share what we learnt from working on Madex 2017.


Madex was a challenge to our team, it took a life of it’s own. We made mistakes, we fumbled while we found our feet and we were forced outside of our boxes.

Here is what I learnt at Madex:

  1. There is always room for improvement, we can always do better and we need to carry on with the pursuit of greatness!
  2. Our visitors are the best sounding boards providing crucial feedback about if we have hit the mark… or missed it!
  3. Exhibitor innovation is the key to our own innovation – by tapping into theirs, we were able to forge our own.
  4. If content is king, delivering on exhibitor and visitor expectations is queen

~ Nick Sarnadas, the Event Director

Nick Sarnadas - the Event Director
Nick Sarnadas – the Event Director

 


Click here to read Part 2 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

Securex celebrates 25 years of excellence!

2018 will see the Securex South Africa show commemorate its silver anniversary – celebrating 25 strong years within the local security and fire protection industry.

In the spirit of all things 25, we thought we’d share 25 compelling reasons to become a Securex South Africa 2018 exhibitor over five instalments.

Here are your first five:

  1. Showcase your products and services beyond SA’s borders
    Securex not only appeals to local visitors – the 2017 expo drew in attendees from 27 countries outside of South Africa.
  2. Meeting face-to-face is the ultimate customer experience
    You will have access to over 5 000 visitors over three days. Where else can you gain this level of direct engagement, bringing like-minded buyers and sellers together, all under one roof?
  3. Introduce new solutions to a captive audience
    There’s no better time or place to introduce a new product than at Securex 2018; your audience has come to you, now it’s time to tell them all about your innovative new offering.
  4. Recruit new distributors and dealers for your product
    Don’t work directly with the end user? Having a presence at Securex allows you to grow your channel base.
  5. A valuable networking tool
    Trade shows provide a great opportunity to not only meet new potential customers within the industry. They also offer a chance to build on existing relationships and to chat to your sector peers.

For more information on how to book your space at Securex South Africa 2018, visit www.securex.co.za, or contact Zelda Jordaan, exhibition manager, or Grant Bydawell, sales executive, on tel: +27 (0)11 835 1565.

Written by Nicola Read

PR Representative for Securex South Africa