The African continent will become a high growth region for the packaging industry, with demand being driven by increased markets for consumer products, growing individual incomes, and an expanding population of youthful consumers.
The South African packaging industry, and those operating in African markets, will need to meet the challenges posed by trends in the global consumer packaging market in order to take advantage of this growing industry. Some of these global consumer trends include an increase in demand for premium packaging, the emergence of biodegradable plastics, the increased use of multipacks and small packs, and a need for sustainability and innovation.
The recent drought facing the Western Cape has highlighted the importance of sustainability and the preservation of precious resources. Packaging plays an important role in the prevention of food waste, thereby preserving all the resources investing in growing and producing the product. Quality packaging can dramatically extend a products shelf life, helping to save consumers money and prevent waste.
This year’s Packaging Indaba will focus on the sustainability of the packaging, plastics and printing value chains. The event will highlight how South Africa’s top retailers and brand owners are incorporating sustainable packaging into their products and reducing waste.
Companies wishing to take advantage of growth in the African packaging market in the future will need to remain adaptable, ready to meet changes in global consumer demand. Growing consumer demand will dictate that companies come up with solutions that are both innovative and sustainable, and making use of new technologies will be key to making this possible.