What we learnt at Madex 2017 – Part 3

The hunger hasn’t disappeared since Madex 2017. I’m still chasing the next innovation, but the fever has spread from Madex to my personal life too. I know what I want, and I’m not afraid to ask for it. 

When I was told we would be launching Madex, the ultimate marketing expo, and that I was going to be the marketing manager responsible for it, I can’t tell you if I was more excited or nervous for the challenge!

There was something different about Madex, the expectations and challenges. I was expected to lead, and to be ahead of the curve. What is a marketing show without key direction from the marketing department? This role had never been me, but suddenly I found I had an appetite for ambition, challenges and to a degree, leadership. I learnt new skills, one of them being a little bit of bossiness, for which I apologise to my team!

This was the show that I could unleash a whole lot of creativity on – and suddenly I was an artist with a blank canvas. We had bright colours, chalk  and dinosaurs! It was a circus, choreographed into an almost perfect mismatch of marketing magic.

The team set out to prove a point, I think both personally and professionally. I believe that the fact that Madex was so much more than just an exhibition is what gave it the learning curve. We were forced to adapt, sink or swim.

We faced rejection. We learnt to move on.
We dealt with people. We had to learn patience and empathy.
We had ideas go wrong. We learnt to gracefully pick up the pieces and learn from our mistakes.
We were successful in some aspects. We celebrated, and then figured out (maybe) how to be better.
We were criticized. We had to learn humility, take what was being said and figure out a better way to achieve it.
We had partners, companies and people that believed in us; and I believe that we didn’t let them down.

The hunger hasn’t disappeared since Madex 2017. I’m still chasing the next innovation, but the fever has spread from Madex to my personal life too. I know what I want (most of the time), and I’m not afraid to ask for it.

~ Natasha Heiberg, Marketing Manager


Click here to read Part 1 and Part 2 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

What we learnt at Madex 2017 – Part 2

Madex 2017 was the first exhibition I worked on by myself without the Operations director to guide me, or one of my operations colleagues assisting me. I felt the pressure throughout. I had to prove myself to myself. I could do this, and I did.

I must say working with creatives is not easy. Their responses are usually delayed (especially when it had anything to do with admin!) But, I managed to take a bit of their creativity away with me, and by the end of the exhibition I noticed that my colour coordination it had really improved for one!

I also became a better team player because I was depended on my team members input throughout the exhibition; my communication skills improved as well. I became more efficient and confident; I think maybe it’s because I was around so many marketing gurus! They have a really confident swag and look about them.

I learnt how to be patient, really patient, especially with people. The colourful exciting vibe I walked into daily at Madex made the pressure all worth it.  Working with different characters on this exhibition improved my problem solving skills; I can even handle my crazy kids better at home!  This was not my first Exhibition but it was the first one that let me be myself on a personal and professional level.

I grew as an individual this is one success and achievement I will carry with me for a long time. I still get a high from the adrenaline, pressure and successes of Madex 2017. Madex 2018 is going to be even better!

~Botsane Phetla, Client Services

Botsane Phetla – Client Services

Click here to read Part 1 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

What we learnt at Madex 2017: Part 1

Madex 2017 was the first edition of the ultimate marketing, advertising, design, social media, eventing and all that good stuff expo. It had to tick many boxes and jump through a lot of hoops to go live, but in the end our team was able to pull it off.

That very same team is already working hard on the 2018 edition, and hoping to tick a few more boxes where we perhaps got it wrong last year. As is customary in January, we all look both forwards and backwards. Our team wanted to share what we learnt from working on Madex 2017.


Madex was a challenge to our team, it took a life of it’s own. We made mistakes, we fumbled while we found our feet and we were forced outside of our boxes.

Here is what I learnt at Madex:

  1. There is always room for improvement, we can always do better and we need to carry on with the pursuit of greatness!
  2. Our visitors are the best sounding boards providing crucial feedback about if we have hit the mark… or missed it!
  3. Exhibitor innovation is the key to our own innovation – by tapping into theirs, we were able to forge our own.
  4. If content is king, delivering on exhibitor and visitor expectations is queen

~ Nick Sarnadas, the Event Director

Nick Sarnadas - the Event Director
Nick Sarnadas – the Event Director

 


Click here to read Part 2 and Part 3 of ‘What we learnt at Madex’.

Interested in finding out more about Madex, check out our website – www.madex.co.za

Are your billboards serving a higher purpose?

At Madex, we’ve fostered a culture of giving back to the community. So, when it came to seeing what we could do to make a difference in conjunction to our Madex shows earlier this year, we had to ask ourselves – “how do we give back and bring in a marketing element?”

Something we found to be particularly relevant to Madex, the marketing focused expo, was that fact that Street Sleeper uses one of the industry’s loudest ‘voices’ – the advertising billboard – and upcycles them into survival sleeping bags for people on the streets.

Madex was proud to be able to give warmth to 25 homeless people to combat Cape Town’s often harsh weather through Street Sleeper. Street Sleeper is a non-profit organisation based in Cape Town using innovation to tackle the social and environmental challenges facing the homeless community.

Billboards are destined for the landfill after a campaign, but through upcycling it becomes a treasured possession for a person who is destitute. It really is remarkable, and we’d like to encourage more marketers to gift a bag or encourage their outdoor advertising agency to donate their billboards to Street Sleeper.

By working with Street Sleeper, the negative impact of the waste is transformed into immediate relief for those on the street giving your billboards a higher purpose.

Be an awesome human and support www.streetsleeper.org.

It’s a wrap: Madex & Markex take marketing to the next level!

Madex and Markex 2017 had something for everyone in the marketing, advertising, design and related worlds, and people loved what they found here, from the competitions, give-aways, demos and new product launches to the visual and speaker presentations.

Madex & Markex take marketing to the next level

South Africa’s Marketing Exhibition has successful launch!

The inaugural Madex show, Africa’s new marketing, advertising, design, social media, eventing (and all that good stuff) expo, burst onto the local marketing scene in June this year, with a focus on helping South African marketers in the ongoing improvement of their strategies and campaigns.

Continue reading “It’s a wrap: Madex & Markex take marketing to the next level!”

Crowds swarm to Madex and Markex opening day

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre.

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Madex & Markex was the place to be!

There’s no doubt about it, Madex & Markex 2017 was the place to be in Joburg. Visitors in their thousands thronged the Sandton Convention Centre, eager to get their fill of the high level marketing focused content on offer via two free-to-attend seminar theatres and the brand-new Cinema Theatre. “Awesome”, “amazing”, “fantastic” and “very interesting” were some of the comments received from attendees!

Continue reading “Crowds swarm to Madex and Markex opening day”

Specialised Exhibitions Montgomery announces launch of new, dedicated, marketing event for 2017

Specialised Exhibitions Montgomery has announced the addition of an all-new, dedicated marketing event: Madex 2017 (Marketing, Advertising and Design Exhibition), to the list of its portfolio of innovative trade shows.

Continue reading “Specialised Exhibitions Montgomery announces launch of new, dedicated, marketing event for 2017”